Your trade show checklist: 5 booth must-haves to stand out

As your business turns its mind towards recovery and re-opening, you may need some support in finding your footing once more. Trade shows are an excellent way to get your business back in the game, as they allow you to secure new business, market your industry, and showcase new products.

Cut through the noise and competition at trade shows with fully customizable signage that gets noticed. Find out how you can use print marketing materials and decor of all sizes to ensure your booth stands out from your competitors.

1 - Make a Lasting First Impression

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First impressions matter! And business cards can make a BIG impact on a small surface! As the ultimate business accessory start looking at your business card as an opportunity, rather than a routine. Ask yourself if your business card showcases your creativity, professionalism, and uniqueness.

Connect with tradeshow attendees by adhering to these steps of a great business card:

2 - Make a Bold Statement

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Have your booth stand out with posters, banners and signage. These visually attractive print materials are helpful for showcasing branding, call-to-actions or showing off your new product.

Connect with tradeshow attendees by adhering to these steps of a great poster, banner or sign:

3 - Draw People In

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Backdrops make a big splash. A custom wall display could lead to brand awareness or free promotion! Backdrops are customizable to show off a logo pattern or one large message.

Connect with tradeshow attendees by adhering to these steps of a great backdrop:

4 - Tell a Story

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Brochures are a great opportunity to answer trade show attendees’ burning questions. A brochure can dig into your value proposition, FAQs, pricing model, and share the important call to action. This is your chance to tell your business story and differentiate yourself from the competition.

Connect with tradeshow attendees by adhering to these steps of a great brochure:

5 - Make Sure They Remember You

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Reward your attendees for their time with a special offer or swag to hand out. Most trade show attendees come with the intention of expanding their network. You need to make sure that you stand out above all else in order to build up your contacts.

Connect with tradeshow attendees by adhering to these steps of a great handout:

Thanks for reading!

Share with us @TPHCanada.

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