Case Study: Southwest Bindings Systems Limited


Corporate / Print
Finishing Supplies
and Equipment

Company Size

96 employees
6 locations
Across Canada

Monthly Sales
Targets Met


Sales Forecast

3 out of 4 months

Southwest Bindings Scores Performance Gains

To encourage adoption of a new software platform and provide daily motivation for its sales team, Southwest Bindings rolled out GameDay, gamification software powered by The Printing House (TPH®). Featuring monthly sports games that reward specific performance targets and activities, Southwest Bindings has the winning combination it was seeking.


After launching a new Territory Dashboard, Southwest Bindings was looking for a better way to change behaviour, increase utilization of new tools and motivate its national sales teams.


Southwest Bindings scored big points for fun, team-building and motivation with GameDay, a custom Software-as-a-Service (SaaS) platform developed, integrated and hosted by TPH.

Software-as-a-Service (SaaS)
GameDay, powered by TPH
Data Management
Systems Integration


GameDay, the gamification software powered by TPH, helps Southwest Bindings reach sales targets while bringing its teams across the country together.

Competing to Win

Customizable rewards and penalties let Southwest Bindings target a wide range of objectives to drive positive change.

Scoring Big

Southwest Bindings records its highest sales since the 2013- 2014 fiscal year; surpassing annual sales quotas.

Motivating a Team

Gamification delivers motivation, friendly competition and brings the national sales team closer together.

GameDay is helping our bottom line and it’s fun for staff.

Sarah Cordeiro
Vice President of Communications